A Growing Sustainable Economy

Where do we want to be? (outcomes)

• 1.1 Albury is a liveable city supporting sustainable population growth through the provision of high-quality infrastructure, industry-leading services and high levels of amenity. keyboard_arrow_right

  How will we get there? (strategic action)	Council's role	Who are our partners?
  1.1.1 Responsibly provide residential and commercial development options for our growing city, whilst prioritising sustainability	Collaborator	Government and Agency Business and Industry Community and Stakeholders

• 1.2 Albury has an accessible, integrated transport network that connects our city through safe and efficient travel options. keyboard_arrow_right

  How will we get there? (strategic action)	Council's role	Who are our partners?
  1.2.1 Effectively plan, upgrade and maintain our network of roads, bridges, cycleways, footpaths, walkways and street lighting.	Planner Provider	Government and Agency Business and Industry Community and Stakeholders
  1.2.2 Increase access to active and sustainable travel options across our city through improved infrastructure and programs	Advocator Collaborator	Government and Agency Business and Industry Community and Stakeholders
  1.2.3 Partner and advocate for accessible transport modes across our city to deliver connectivity improvements between Albury, Wodonga and surrounds.	Collaborator Advocator	Government and Agency Business and Industry Community and Stakeholders

• 1.3 Albury will offer diverse and innovative tourism experiences to attract new and repeat visitation. keyboard_arrow_right

  How will we get there? (strategic action)	Council's role	Who are our partners?
  1.3.1 Communicate the story of Albury through our tourism offerings, providing an authentic and engaging visitor experience.	Provider Collaborator	Government and Agency Business and Industry Community and Stakeholders
  1.3.2 Create tourism marketing campaigns to promote experiences linked to our brand pillars.	Provider Collaborator	Government and Agency Business and Industry Community and Stakeholders
  1.3.3 Investigate partnerships to attract visitors to our region, and increase the diversity in attractions, events and facilities for our  community and visitors.	Planner Leader Provider	Government and Agency Business and Industry Community and Stakeholders

• 1.4 Albury has a national reputation as a place to do business, supported by a resilient, future-focused and sustainable economy driving employment and supporting growth across all sectors. keyboard_arrow_right

  How will we get there? (strategic action)	Council's role	Who are our partners?
  1.4.1 Support the transition to a circular economy by maximising the use of valuable resources, reducing waste and increasing the robustness of our economy.	Planner Advocator Collaborator	Government and Agency Business and Industry Community and Stakeholders
  1.4.2 Improve productivity and competitiveness in both existing and future employment sectors.	Capacity Builder Leader	Government and Agency Business and Industry
  1.4.3 Promote and leverage our unique economic strengths to increase and attract private and public investment in areas such as advanced manufacturing.	Capacity Builder Advocator Planner	Government and Agency Business and Industry
  1.4.4 Support entrepreneurs, start-ups, research, and digital connectivity for our community with innovative digital infrastructure.	Provider Advocator	Government and Agency Business and Industry Community and Stakeholders

• 1.5 Albury has a secure, integrated water and natural asset supply to support a circular economy. keyboard_arrow_right

  How will we get there? (strategic action)	Council's role	Who are our partners?
  1.5.1 Investigate opportunities for alternate water supply and usage to improve water security.	Provider Leader	Government and Agency Business and Industry
  1.5.2 Our water quality is a priority that supports the health and wellbeing of the community.	Provider	Government and Agency Business and Industry Community and Stakeholders